In the UK there is a new luxury brand - Eterniti Motors. The first model of the automaker called Hemera will be presented in September at the Frankfurt Motor Show. In a press release Eterniti Motors says that the manufacturer's headquarters are in London, and the company describes as "a very different kind of luxury brand." In addition to the summary statement, the company issued a teaser image model Hemera, but no detailed information about this car, no details about the automakers are not available. It clarifies the site Pistonheads, in Eterniti Motors plans to set up their cars "from scratch", but the first phase of the platform and propulsion systems will be procured from other companies. As stated in the publication of the British firm, the first model of Hemera, which, judging by the illustrations, will be out of a sports crossover or SUV, built on "very well-known chassis." Pistonheads journalists do not exclude that the basis for the first car brand may be taken Porsche Cayenne.