Schmuck. It's the German word for jewelry. It's also the kind of customer who would be interested in buying a Maybach paved in diamonds. But that doesn't appear to be deterring the top-of-the-line Daimler brand from icing out its limousines like a rapper with a new record contract.
Back in 2006, Maybach teamed up with Wellendorf jewelers to offer precious stones to deck out its interiors. Now the German auto marque is passing the torch on to Swiss jeweler de Grosogono. In a star-studded party at the Cannes Film Festival, the two companies announced a new partnership that will allow customers with more cash than taste to have their Maybach iced out.
