As a race, we humans are obsessed with the notion of "best." Whether it's generations of on-point marketing or a strand of latent genetic code that pushes us to shack up with a better mate, we just can't shake the disposition. It's what drives our society forward – the quest for the latest product that promises a slightly improved experience or that one feature that eclipses the competition. It's why we can happily saunter up to the feeding trough at the local buffet instead of poking at wild boars with pointy sticks. It is, simply put, a good thing.
